City-format is an advertisement construction of the 1,2x1,8 m size. This advertisement bearer is a separate standing construction or a bracket-board, or it can also be a part of an bus-stop pavilion. Every construction has internal illumination.
City-formats are usually located in the central or in the historical part of the city. This format is mostly meant for pedestrians.
City-format comes second in demand in outdoor advertisement. It is rather convenient for advertisement campaigns as it allows flexible planning of the advertising-message location. Moreover it has an optimal "price/quality" proportion.