Our work is guided by software system O.M.I. Data, which was created by research company Espar-Analyst. The program contains several databases and has the following functions:
- Monitoring of outdoor advertising market in Russian Federation - monthly update of the database allows tracing its development and changing.
- Electronic catalogue - integrated information about constructions in accordance with their location, format, cities and owners.
- Campaign planning - development of address programs, ability to have any information concerning the place (location, prohibitions (tobacco, alcohol), photos, location on the city's map).
- Estimation of efficiency of address program - evaluation of efficiency of the campaigns on the base ground of field survey research (GRP, frequency, CPT) that is carried out by Espar-Analyst.
- Presentation module - making of presentation samples, printed and electronic (photos, plans, maps, analytical research) to be presented to the client.